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Design a lightweight car configurator to boost e-retail
2022
UX Design
Prototype
User Test
E-commerce
EMEA
Context
Nissan is a global automotive brand which has started a mixed physical and e-commerce plateform in 2021.
Problem
Due to infrastructure limitations, the smallest EMEA markets are unable to use the main car configurator solution. This poses a challenge, as we know that 70% of customers proceed to purchase a car once they complete the initial step.
Solution
Based on the research and after confirming all markets requirements, we identified that we had to design a light car configurator integrated directly in vehicles landing pages.
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Designer in a team committed to the marketing transformation of its clients: design-system, service-design, augmented retail, user-research, accessibility, eco-design.
B2C
McDonald's, Game Design
Nissan Europe, E-commerce
Royal Canin, Phygital Design
RSPO, User Research
B2B
EDF Entreprises & Collectivités, User accounts
Invivo, Webdesign
B2E
Razorfish, Figma library
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Let's work together
We'll begin around a call to understand your expectations and the problem we've to solve.
Eloi Motte
UX & Product Designer
